2025 Parade of Homes - Builder Information
Don't let the 2025 Parade of Homes pass you by!
Showcase your homes, new communities, and renewed spaces in the Charlotte Region's largest open house. Parade of Homes provides the builder with a valuable marketing campaign including digital, print, billboard, TV, and social media promotions. The interactive website and mobile app will connect you with motivated consumers. Our goal is to showcase your beautiful new homes and drive traffic to your communities whether Parade visitors are ready to buy now or planning for the future!
2025 Entry Categories
Showcase Home – With this traditional type of entry your home will feature in the Parade of Homes magazine, website and mobile app. These entries are promoted for public tour and eligible for judging and award recognition (if not a previous entry). Repeat entries have special discount.
Dream Home - We've created a special category for homes priced $2M and above. These entries receive the same marketing as Tour Homes but will have special judging recognition. If your "Dream Home" entry is only available for tour by appointment only, we can work with your team to promote that option.
Renewed Space - Remodelers, show off your favorite projects! Enter a kitchen, primary suite, or even a whole house renovation that will blow away our Parade consumers. No need to bother the homeowner, as these entries won't be open for public tour. But you can feature your work in the Parade of Homes magazine and website, and we'll also have separate judging for these remodeling entries.
Coming Soon – Online Only - This is a great way to highlight a home or community! You can enter a home that is still in the planning or construction phase. Photos or renderings will be featured online and we’ll link to video of the project (whether that be a 3D tour or drone footage of a community under construction).
Questions? Contact Jean@hbacharlotte.com for more information.
Entry Fees & Deadlines
Early Bird
June 2 thru June 30: $2,250 per entry
Regular
July 1 thru July 25: $2,500 per entry
Gotta Be in the Parade
July 26 thru August 11: $2,750 per entry
Submitting a Showcase Home you entered last year?
Use Promo Code REPEAT for $250 off the entry fee!
Please note: 'Repeat Entries' are not eligible for judging.
Coming Soon Entry - Online Only Feature - $800 per entry
Parade of Homes 2025 Marketing Campaign
Why Enter?
In collaboration with leading industry experts, the Parade of Homes Media Campaign is designed to generate buzz, drive interest and attract the right audience. Position your brand directly in front of potential home buyers and top local real estate agents. Gain visibility through our robust promotional campaign valued over $80,000 - available exclusively to HBAGC Builder Members!
2025 Parade of Homes Media Campaign features:
- Extensive publicity in the lead-up to the Parade
- Engaging placements on the Parade of Homes mobile app, public website and 2025 magazine
- Sequence of commercials featured on several common household streaming apps like HGTV, Hulu, YouTube, Apple TV & more!
- Dynamic Ad Displays featured on over 52 Billboards
- A powerful digital campaign consisting of effective tech trends like geofencing, retargeting and social media advertising for a hyper-local outreach
Ready to Start the Entry Process?
Click the "Online Entry Form" below to enter builder, sales agent and home details.
PLEASE NOTE:
- You must be a Builder Member of the HBAGC to enter into the Parade of Homes. To become a Builder Member, click the "Join Now" button below.
- A separate entry form is required for each entry you want in the Parade of Homes.
- Enter your home details carefully. You cannot access this form once you submit it and any changes must be made by the HBAGC.